Propensity Models

Predict Customer Purchase Likelihood

AI-powered models that calculate purchase probabilities for every bank product, enabling your sales team to focus on the customers most likely to convert.

360° Customer View

Get a complete picture of every customer. Our AI analyzes multiple data points to provide actionable insights that drive sales and improve customer relationships.

We provide - You decide

Choose your own cutoff in every perspective: NBOs, product groups, estimated return, score values, or estimated profit cutoff.

Convenient APP or APICRM IntegrationEasy Manual Steps

Propensity Scores

Purchase probability for every financial product

Expected Revenue

Projected revenue and margin per customer

Hidden Affluent

Income inferencing to uncover hidden wealth

Life Events

Detect life stages, events, and customer journey

CLV & Churn Risk

Customer lifetime value and churn prediction

Tribes & Traits

Behavioral segmentation and customer personas

Product Penetration

Cross-sell and up-sell opportunity analysis

Solution Sets

Personalized product recommendations

What Sets Us Apart

Banking One combines cutting-edge AI with deep banking expertise to deliver results you can trust.

Consolidated Data Pool

Leverage anonymized data across the platform, adjusted for local differences to enhance prediction accuracy.

State of the Art AI Models

Advanced machine learning models trained on banking-specific data for superior prediction performance.

Out-of-Sample by Design

Rigorous validation methodology ensures our predictions work on new, unseen customer data.

Repeatable Performance

Consistent, reliable results that can be validated through A/B testing with your customer base.

Segment of One Personalization

By combining traits, propensities, and behavioral insights, Banking One enables true one-to-one personalization far beyond traditional segmentation.

Proven Results

Real Impact for Real Banks

See how leading European banks achieved measurable conversion improvements.

Funds & Stocks

Austria's Largest Volksbank - 36B EUR assets

2x
Conversion Improvement

Conversion Rate Comparison

5.99%
Banking One
2.56%
Traditional Selection
  • A/B test conducted in 2021 with 5,500 customers
  • Banking One doubled conversions compared to traditional fund selection
  • Happy customer relationship continues to date
  • Proven results in real-world banking environment

Short Term Loans

Metropolitan Bank - 250,000 customers

10x
Higher Conversion Rate

Conversion Rate by Customer Score

Low Score2.4%
Average Score7.6%
High Score15.1%
Top Score21.7%
  • 2022 campaign with metropolitan bank
  • 10x higher conversion with high-score vs. low-score customers
  • Flexible cutoff selection for different business objectives
  • Choose by NBOs, product groups, estimated return, or profit cutoff

Ready to Predict Customer Behavior?

Schedule a demo to see how propensity models can transform your bank's sales performance.